Innovation
Artificial Intelligence
at Amadeus
Our purpose is to make the experience of travel better for everyone, everywhere. Artificial intelligence is key to this as the travel industry transforms.
At Amadeus,
we have a long history with AI.
Our journey began with operations research, machine learning and deep learning, revolutionizing essential functions like flight scheduling and search, airport resource management, passenger disruption handling and revenue management systems.
Today, Generative AI has even greater potential in the travel industry. We are actively exploring a range of Gen AI applications, especially with the rise ofAgentic AI.
Our AI Office oversees responsible artificial intelligence integration and underpins strong governance.
AI is for the people and for our people.
AI for travelers
AI solutions for every step of the travel journey
Amadeus leverages AI and Generative AI in innovative ways to transform the travelers' experience.
Airline.com Landing Page Generation
Help airlines drive traffic to their digital channels and acquire natural traffic by automatically generating and translating thousands of landing pages optimized for web search engines. First customer went live in April 2024.
Conversational Search for Travel Inspiration
Help online travel players to position themselves in the inspiration phase of the traveler journey. Generative AI, combined with the Amadeus technology, enables a human-like, two-way open conversation about travel.
Cytric Easy Conversation Search in Microsoft Teams
Help business travelers using Cytric Easy for Microsoft Teams with flight and hotel searches, itinerary planning, policy compliance and more. This companion understands natural language, making it user-friendly and intuitive.
Amadeus Hey!
Amadeus Hey! is a traveler engagement solution that uses conversational AI to enhance post-trip interactions and improve targeting and personalization.
AI for travel players
Empower. Streamline. Maximize.
For airlines
Dynamic
Offer
Maximize revenue opportunities and improve customer satisfaction by offering the best possible prices for each shopping session.
For travel sellers
Flight Search
Performance
Optimize search and shopping efficiency and operating costs, while reducing response time and minizing energy needs.
For operations
Passenger Disruption Management
Optimize the re-accommodation of passengers affected by flight disruptions, taking into account factors such as frequent flyer status and business rules set by airlines.
For airports
Identity Verification and Authentication
Leverage state-of-the-art deep learning technologies and biometric algorithms for face processing and matching to enable a touchless and more efficient boarding process.
AI for employees
AI for creativity & efficiency
Amadeus leverages native Generative AI capabilities with its strategic partners such as Microsoft to achieve several key objectives:
➤Make the creation, awareness, and consumption of Amadeus knowledge as seamless and intuitive as possible.
➤Create rich content for use in Amadeus collateral, campaigns, and website/portals.
➤Improve support resolution time and workplace solutions use.
➤Automate data analytics.
Amadeus was one of the first companies worldwide to beta-test Copilot for Microsoft 365.
AI for development & operations
➤We have a catalog of AI services to create AI‑powered solutions, adhering to the latest industry standards for secure and responsible use.
➤We simplify machine learning processes, from data preparation to model training to execution.
➤MLOps and AIOps enhance Amadeus products by streamlining the deployment, monitoring and management of models.
➤Thanks to our partnership with Microsoft, we innovate with Generative AI powered applications, including AI agents. And our developers can use GitHub Copilot to assist them, accelerate repetitive tasks, and code more efficiently.
Strategic partnerships
Amadeus accelerates its strategic partnership with Microsoft to continue driving innovation in the travel industry
The renewed partnership showcases Amadeus' strong progress in its move to the Cloud and its ambition to deliver innovative products to the travel industry with Microsoft AI solutions
Amadeus AI ethics principles
The Amadeus AI policy emphasizes the importance of ethical principles in the development and use of AI technology. The policy outlines several key principles to ensure responsible AI practices. Amadeus adheres to the EU AI Act and signed the AI Pact to ensure a trustful and ethical use of AI for its customers, partners and employees.
Human Oversight
AI tools should treat all people fairly and include mechanisms for human oversight.
Reliability and Safety
AI tools must operate reliably and safely, with rigorous testing and maintenance.
Privacy and Security
AI tools must protect privacy and data security, adhering to relevant laws and implementing robust security measures.
Transparency
AI tools should be explainable and transparent with clear documentation and instructions.
Accountability
Humans should maintain control over AI tools with clear roles and responsibilities defined.
Sustainability
AI tools should be developed and used in an environmentally sustainable manner.
Frequently asked questions
Amadeus has a long history of exploring and leveraging new technologies, and has embraced the evolution of AI technology decades ago thanks to our significant investments in Research and Development (from Operations Research to Generative AI). We are committed to utilizing AI in a sustainable and responsible manner for the benefit of our customers.
Amadeus has been leveraging optimization technics like Operations Research or Machine Learning tools and Deep Learning algorithms for more than 10 years and is using it in various products: Fixed Airport Resource Management System, Flight Operations Control, Optimized Passenger Recovery, Shopping and search optimization, Hotels occupancy forecasts, Dynamic Pricing, Amadeus Travel Ready...
With Generative AI, Amadeus will continue to enhance its existing products and design new solutions for every step of the traveler journey (Inform, Inspire, Plan, Book, On-trip, Post-trip), support travel professionals in their everyday activities to empower frontline staff, streamline operations and maximize their revenues.
Through the partnership with Microsoft, Amadeus is investing in innovation by exploring new solutions for our customers, bringing efficiency to our employees, and scaling Generative AI to maximize its potential. Amadeus was one of the first beta-testers of Microsoft 365 and Github Copilot. And we leverage Microsoft Agents to design new concepts.
Our purpose at Amadeus is to make the experience of travel better for everyone, everywhere. AI (including Generative AI) has a huge potential to transform the traveler experience at every step of the journey (Inform, Inspire, Plan, Book, On-trip, Post-trip). AI agents and the modern data platforms that support them are indeed transforming the travel industry and can deliver significant productivity improvements by streamlining and enhancing operations for example.